FAQ
1. What is the client’s involvement in the design process?
We thoroughly discuss the project at hand with our client from the beginning. We encourage the client to bring in any samples, color combinations/swatches, and ideas they may have. During the design process, the client is asked to approve certain milestones before work continues. At the conclusion of a project, the client may request the artwork in various formats.
2. How do I check on the progress of my job during the design process?
The client is kept abreast of the progress of their job through our approval process. We present the project to the client at certain stages, or milestones, and wait for approval before we continue work. We find that this process keeps the client involved and prevents any breakdowns in communication. In between these milestones, the client is free to call in to get an update.
3. How will I receive my design project once it is finished?
A finished project is yours upon receipt of final payment. At your request, we will supply the electronic files to you on CD or through e-mail. We also keep a copy of your project on file for later updates or should you lose your copy.
4. How does your logo design process work?
We first discuss the client’s needs, target market, and uses for this logo. We then ask for samples of existing logos that the client likes or dislikes to get an idea of their taste. Sometimes the client already has a design concept in mind. Other times, they have no idea what they want. Either way, our designers make sure they’ve collected enough information before they begin work. Our logo design service is very flexible. If you’d like to see only a few concepts or if you need many, our service can be priced according to your needs.
5. I don’t know where to start. Can you help me?
Call us at 707-260-BKVC. We’ll listen to your needs and tell you what your options are. A job may seem overwhelming until you have the right experts helping you out. We can put things in perspective and offer solutions that you may not have even considered.
6. What is a color bleed?
When the artwork aligns with the edge of the paper, you have a bleed. If there is a white border around the artwork, the job was not set up for full bleed.
7. Why owns the copyright of the work you created for my business?
In most cases, copyright is yours upon receipt of final payment. We do, however, reserve the right to use any work for promotional purposes.
8. For print work, do I need to find a separate printing firm?
We can take care of the printing for you. In fact, we encourage it. We benefit from exclusive deals with printers and we are happy to pass these savings directly onto our clients.
9. What is the difference between vector and raster artwork?
Raster Artwork is made of small dots.
• Low resolution (72 dpi) has big dots and prints poorly.
• High Resolution (300 dpi) has small dots revealing more detail and better print quality.
• Example Raster file types are jpg, gif, tif, bmp & psd
Vector Artwork is made of mathematical lines.
• Vector art is all high resolution.
• Example Vector file types are ai, fh, cdr & eps
• Please note, vector files can contain placed raster art.
10. What does dpi mean?
Dpi indicates the number of dots per inch that the printer is capable of achieving to form text or graphics on the printed page. The higher the DPI, the more refined the text or image will appear. If you have a brochure that looks blurry, it is because your artwork has a low dpi. Standard requirement is that all artwork have at least 300 dpi.
